Metropoly.io is the best Project In future

Onboarding: How to Get Smarter and Happier Users

Onboarding, though often overlooked by product managers, can be the difference between users sticking around or abandoning your product. In fact, companies with positive onboarding experiences see up to 47% lower churn rates than those that don’t prioritize it during their new user experience design (NUX). To get smarter and happier users through onboarding, keep this three-step process in mind.

Why do people leave?

People leave because they feel overwhelmed, confused, or frustrated. The average app loses 80% of its users within the first 3 days of downloading. This is where onboarding comes in. Onboarding is a process that aims to help guide new users through the experience so they can quickly understand how things work and get started with the app successfully. It can also be used as a tool to make sure that all features are explained in detail so that new users can find value right away. According to NN Group, when developers have invested more time in user onboarding, they have seen up to 400% higher conversion rates. But how do you actually go about designing a successful user onboarding? Here’s a few tips:
1) Set expectations from the beginning by using language that reflects what people will be doing on your site.

The importance of onboarding

An onboarding process should provide new users with the information, tools, and resources that they need for a successful first experience. It is an opportunity for a company to set up their product so that it becomes intuitive for the user. A successful onboarding process will give your customers what they need from the get-go. They’ll be able to get acquainted with your app or service without having any questions pop up later on because they weren’t provided with the necessary information. Onboarding can also serve as a way of setting expectations and rules with your customer base. If you’ve created specific guidelines for how to use your product, make sure that you put them in the onboarding process so that there’s no confusion about how things are supposed to work. And don’t forget to include all of the tips and tricks that really help your customer succeed! The purpose of onboarding is not only to teach people how to use your product, but also to teach them why they would want to keep using it.

Why onboarding fails

One of the reasons that onboarding fails is because it relies on users having a high level of self-efficacy. This means they believe they are capable of learning new things, which isn’t always true for everyone. For example, in one study people were asked how confident they were in their ability to use Facebook. Some people didn’t know what Facebook was so they couldn’t rate their confidence with anything more than guessing, while others could rate themselves as being extremely confident. The group who didn’t know what Facebook was rated themselves as less capable of using it than those who did. When this happens it may be a sign that you need to change your strategy. Another reason why onboarding may fail is because some people don’t have good initial impressions when trying something new. Studies have shown that even if someone has no idea what a product does, they will still get an impression from looking at the logo or company website before they try it out. If their first impression isn’t positive, then chances are they won’t bother trying out your app or service at all.

What you can do about it

• Create an onboarding experience that’s on par with your product. If you’re building a social network, for example, make sure the onboarding process gives new users a taste of what they can expect from the app. — Keep it short. A user’s first impression of your app is formed within 90 seconds, so give them just enough time to get acquainted before throwing them into the deep end. — Provide clear instructions. The more steps someone has to go through in order to understand how your product works, the less likely they are to use it again. Be direct with new users about why they need certain permissions or what a button will do. The simpler you keep things, the less confusing and overwhelming they’ll be as well. It may take some trial and error to find out what makes sense for your product, but don’t skimp on this step. It could mean the difference between people who love using your app (or at least don’t hate it) and those who delete it after only one session.

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